Their purpose is to collect anonymous information to carry out a monitoring and analysis of the behavior of the users of the websites to which they are linked.

They allow you to manage the advertising spaces of a website in the most efficient way possible. They observe the browsing habits of website users to develop specific profiles and display advertising based on them.

They are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it.